Teddy Bear & Friends is an art magazine for adult teddy bear collectors. Content includes artist and manufacturer profiles, secondary market pricing, convention coverage and calendars, and crafting patterns and tips. Along with coverage of collectible teddy bears, attention is given to other plush animals (friends) and to miniature teddy bears. Teddy Bear & Friends sponsors the TOBY program, an annual awards program in which plush creations are judged first by industry experts and then readers, honors the best of artist and manufactured teddy bears and friends in the industry. While Teddy Bear & Friends is mainly a consumer publication, it is also read as a trade magazine by retailers, artists, show promoters, and other members of the bear industry.
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